Utilities, face unique challenges in management of customer data. They are expected to balance consumer needs with the ever-growing demands of the organization. The need to continuously improve service delivery at reasonable/affordable prices for an ever-expanding population base requires that the utility identifies its current and potential customers.

Customer enumeration there helps in customer data management and utility developmental planning to extend services to meet expanding demands and improve on other service delivery areas. Central to utilities knowing their customers is protecting the customer database integrity to guarantee current & future engagement.